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A press release is essentially a news release by a company that highlights interesting and newsworthy information about the company and its products or services. Press release publishing is a highly effective business promotion tool and offer huge benefits to any business.

Press announcements should be optimised by an SEO company for good rankings so that it attracts new traffic and build brand reputation of your goods and services. Press releases (PR) should also grab the attention of top PR distribution sites and get published instantly. Here are a few tips that will help your media announcements gain the awareness they deserve.

Keywords – You need to incorporate Google News specific keywords in your PR for optimising it because keywords based on keyword analysis tools such as Word Tracker work on general search engines.

Headline – The two most important components of press release are the headline and beginning passage. The headline must be short and catchy and make the reader read more. The body should be concise yet interesting. It should have a summary in the beginning about the press release that answers the 5 Ws and one H. Include the keyword in the title if possible, unless it makes the title meaningless.

Body – Include the opinion of an authoritative and trustworthy individual such as the head of the department in a quotation. Provide contact information such as phone number, email, and website address so that PR agencies can get in touch with you in case they need exclusivity.

Video – Include video as an embedded element of the press announcement as videos create a lot more interest than text.

Marketing Jargon- Avoid marketing and sales tone. If the editor of PR distribution websites feel you’re trying to market your products, possibilities are they will not even bother to read your press release at all.

PR Agency – It’s prudent to use the service of a PR agency for distribution and exposure. There are both paid and free services. Some of the popular press release distribution sites are PR Web, SEO-PR, Online PR Media and Free Press Release Centre.

Several Releases – You can build more awareness by creating a sequence of media announcements over time. A professional SEO company UK would strongly recommend this.

RSS Feed – If you publish an RSS feed, make use of it to distribute and promote your PR. Post a summary edition of your PR with links to social networking sites such as Facebook or Google+.

Linking – Publish a timely article on your website or blog about the press release for more links and editorial attention. You can also link the PR to other relevant content such as white papers or case studies so that it can be easily found by the search engines.